The real estate market is extremely competitive, and technological advances have made it even more so. To optimize your chances of selling your land, you’ll need to strategically create a listing with the right format for the right audience that will make the right impression. Implementing these best practices specifically geared towards land buyers may be the difference between your land selling or continuing to sit on the market.
Put Yourself in a Buyer’s Shoes
When you’re ready to list your land, put yourself in the buyer’s shoes. Think about what they want and how much they are willing to pay. When you understand their wants and needs, you can better market your land and find buyers that fit those criteria.
Make Sure Your Listing Has the Right Price.
Price your property based on the market. You should first look at recent sales of similar properties and use that information to set an asking price that accurately reflects your land’s value.
- Location—what other lands have been sold nearby in recent months? Do they have similar features as yours? If so, how much did those lands go for?
- Size—how big is the land compared with others nearby?
Provide Quantity and Quality Photography
One of the most crucial aspects of any land listing is quality photography. Not only do you want a photo that captures all the key features of your land, but you also need to have enough photos so that prospective buyers can see it fully.
The right number of photos depends on what kind of land listing you’re creating, but generally speaking, it should be between 10-20.
Write a Powerful Property Description
Your description of the land should be exhaustive but manageable. It should include all relevant information about the land and its features, but you can only explain some details. The goal is to convey the value of your land without being vague or off-putting.
Provide as Many Property Details as Possible
You should include the history of the property, its location and amenities, boundaries and dimensions, soils, and water resources.
Include directions
When you post a land listing, include directions to the property. Include as much information about your land as possible and include maps of the area so prospective buyers can get an idea of what they’re purchasing.
Providing directions is one of the most important steps in selling land, which many sellers need to pay more attention to. If you want your listing to sell, include directions on how to get there and provide a map showing where your land is located within the community.
Choose LandLeader as Your Land Marketing Platform.
LandLeader is an excellent tool for growth, recruiting new salespeople, increasing sales, obtaining more listings, and receiving brand recognition through economy of scale.
LandLeader provides you access to smart marketing tools and emphasizes national exposure to help you achieve your goals. LandLeader manages your national marketing so that you can focus on the transaction. Our program is the best for all real estate brokers, with less stress and more security in your future income.
Increase Your Chances of Selling Your Land!
To create a good land listing, you must think like a buyer. Here’s how:
- Know what to include in your listing so they can find it quickly and easily.
- Understand that there are many different types of buyers, so you must cater to their needs to attract the right ones.
The best way to create a land listing that sells is to put yourself in a buyer’s shoes. Think about what they care about and ensure your listing has those qualities. The more information you can provide about your land, including pictures and directions, the better chance it has of being sold quickly!
